Updated May 08, 2019 12:55:55 The top brands in the retail industry have an opportunity to rebrand themselves with a campaign launched this week by the National Retail Federation.
The National Retailers Association is a trade group of more than 300 retail companies that represents a growing portion of the retailing industry.
The effort to re-brand the retail industries has been ongoing since 2013.
It was a topic of discussion when the Retail Industry Association of America announced a proposal for a new brand name last year, and the association’s president, John T. Williams Jr., said in April that the new name would include the word “rescue” and the slogan “save the retail.”
Williams said retailers were ready to do this in hopes of bringing customers back to the stores they love.
The group, which is part of the American Retail Association, is urging retail chains to make the change in a statement posted on its website.
The idea of the campaign is to provide retailers with a way to communicate the message that they need to keep their customers, Williams said.
In addition to retailers, the group is encouraging consumers to call retailers, including the largest chains like Wal-Mart Stores Inc. and Target Corp. and smaller chains like TJ Maxx Corp. Williams said the campaign also includes other brands like Nordstrom, Forever 21, Home Depot Inc., Sears Holdings Corp. , and other big retailers.
The organization has partnered with some of the nation’s largest companies in an effort to encourage brands to adopt a “one-stop shop” approach, which includes making products at a local store and then providing customers with a direct line to the manufacturer.
“We’re also urging them to do the same for their consumers,” Williams said of retailers.
“Retailers know how important it is for their customers to stay connected to their stores.
We’ve seen a lot of consumer complaints, a lot more consumer frustration.
They want to be connected to where their products are made, where their workers are, and they want their goods to be there for them.”
He said the retail association also is urging retailers to start talking about how their products can be used to protect the environment, because consumers care about the environment.
“It’s a very easy way to tell a story about where your products are being used,” he said.